Case Study: Abercrombie & Fitch

Abercrombie & Fitch approached Hype Collective to help boost their reputation amongst students with a passion for fashion. A&F wanted to grow real relationships with key influencers on campus and invite them to events, build mentoring opportunities and get them to apply for jobs.

Solution:

Hype identified key fashion and business related societies across the country, matching up great groups with areas that were recruitment priorities for A&F. We personally reached out to the presidents of each society to get them onboard.

Hype Collective were great to work with. They got us access to students in a way that we previously thought was impossible.

Head of Recruitment, EMEA

To open the relationship we send them an awesome box of goodies including vouchers, discount cards, clothes, a Polaroid camera and film to share around the society in exchange for some social promotion and sharing.

A&F recruiters then handled the relationship offering mentoring and job opportunities to the members.

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