We’re launching a hyper-local student influencer network
Today is a pretty big day in the Hype Collective (virtual) office. We’re launching our student-only influencer network.
We’re doing so because we know influencer marketing can drive
genuine value for brands, but far too many agencies in the influencer space are
letting their clients down with a lax approach to strategy and measurement.
We want to be different.
Not only is this a hyper-local influencer network, but it’s one that will come with a rigorous and robust approach to measurement and strategy.
This approach has been developed with influencer consultant Sam Cookney, one of the leading strategic minds in the space, and is built on the AMEC measurement principles. These principles are, in our opinion, the gold standard in comms measurement.
This is a hyper-local service which offers clients better ROI on
their marketing spend.
A macro influencer based in Leeds, for example, may not have much influence within Leeds itself, their followers are likely to be from around the world. Students, on the other hand, are influential in specific geographical areas, meaning brands can get direct reach to their target audience.
This is a service we’ve been planning since the end of 2019,
because we knew it was a service that can offer value to our clients as well
opportunities to students – which are the two guiding principles for everything
we do at Hype Collective.
We had originally planned to launch this in September, but with
lockdown life the new normal, we have been prioritising services that can be
delivered without anyone leaving their front door.
Giving something back to students
Every campaign Hype Collective runs gives something back to students, and our influencer platform will be no different. We’ll be offering students the support and training they need and we’ll go above and beyond to help students who are new to the influencer space.
And finally, a word on trust
know from our clients and prospects that trust in influencer marketing is
hardly at an all-time high. But that’s precisely why we wanted to launch this
Lucey, our founder and managing director, puts it best: “Trust in influencer
marketing has been eroded by agencies wasting clients’ money running campaigns
without intelligent targeting or evaluation. We’re tackling that challenge
head-on with a hyper-local approach and rigorous measurement.
campaign we run will be measured with a framework based on AMEC principles.
We’ll be the most analytical and, frankly, cynical influencer agency you’ve
ever worked with.”
If you are a brand or an agency and you’d like to hear more about our approach to measurement, get in touch email@example.com.