NEW CLIENT WIN: Hype Collective to be serving up some delicious influencer campaigns for Deliveroo

Move over Colin versus Cuthbert: there’s a bigger story in the world of food and comms. Deliveroo have appointed Hype Collective on a youth focussed influencer campaign.

The brief is to source hyper-local influencers and collaborate with them to launch campaigns across five UK cities. Hype Collective’s remit also extends to brand ambassador work in those cities.

“Deliveroo are one of the biggest food delivery companies in the UK. We’re chuffed to be working with them,” said Simon Lucey, Hype Collective MD.

“We launched our influencer offering with a focus on intelligent targeting and evaluation. We can’t wait to SERVE UP some MOUTH-WATERING campaigns for them, and you’d better believe we’ll be DELIVERING some fantastic results.”

None of the campaigns will feature any of Simon’s puns.

Hype Collective’s influencer arm was launched in Summer 2020, and since then has delivered worked on campaigns for Co-op, Adobe and Lovehoney.