4) Management and incentives
Management: We'll always be in constant contact with the brand ambassadors. Each week, they'll submit a progress report on activity, which we review and feedback on. Then, we'll follow up with a quick check-in over the phone to make sure they're on track. We'll compile all this and feed back to you, the client, on a weekly basis. This means you always know what's going on on the ground, but don't have the stress of dealing with dozens (or hundreds!) or students. In addition to this, we have a WhatsApp group with all our brand ambassadors for urgent communications.
Incentives: There's typically small incentives on offer each week for our student brand ambassadors. Things like ASOS vouchers, experience days and festival tickets. This keeps them focussed and engaged in the short run. In addition to this, the best 10% of brand ambassadors on any campaign we run earn a spot on the Hype Collective holiday (don't worry, this doesn't come out of your budget!).