The challenge

BP wanted to drive mass awareness amoung students in the Spring Term 2019 at five target campuses.

What we did

We launched Robo Rumble, an engaging robot battle game on campus. Students battled our robots to win prizes.

We constructed a bespoke robot arena, with BP branding and positioned it on in high footfall areas, creating a big impact on campus and ensuring engagement with students.

Prior to the events, we contacted our network of societies, offering prizes for competitors who attended the event and battled each other.

Hype Collective provided all production, logistics, communications & staffing for each of the events.

In pictures