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Learning from the Experts: Episode 2
In our first episode we heard from experts across the space of TV and production about how to supercharge your webinar format. Thanks to all your kind words we are back, bigger and better with episode 2 focussing on “creating killer content in lockdown”.
In this session we’ll be hearing from a mixture of brands, agencies and influencers who’ve all managed to create and distribute amazing campaigns despite the very obvious challenges we all face. We’ll hear what challenges they’ve faced, how they’ve got round it and what their plans are moving forward.
Guests include:
Emma Young, BBC. We’ll be finding out what the BBC’s research and development team are working on to help the biggest broadcaster in the world tell better stories.
James Kirkham, Defected Records. Before lockdown even began they’d taken their club nights online – they now regularly reach 2 million people every Friday night. How?
Susan Coghill, Tourism Australia. Hear the inside scoop on Live from Aus, a series of live broadcasts for tourists round the world to experience a piece of Australia despite travel restrictions.
Adam Brazier, Creative Rebels. The hit podcast stops for nothing, in fact they’ve increased their production output and also found new ways to work with brands.
And our panel:
Emily Trenouth, MediaCom. Emily’s role is to lead the Influencer Marketing offering in MediaCom for both UK & Worldwide clients such as Coca Cola, Mars, Bose, LVMH, Sky, Bayer and many more.
Sasha Marks, Brazen PR. Sasha will be giving her expert take on how the industry is reacting and how some of her clients are creating content with influencers.
Sam Cookney, Hype Collective. Sam has worked with us to help set up our Student Influencer Network. He’ll be talking about how you should be tracking all this homemade content with influencers.
10 am, Friday 29th of May.